Keith Wetlaufer brings 37 years of broad business experience in senior management positions (SVP,EVP, & CEO) to EnerMotion in such industries as professional services, retailing (food, electronics), flight simulation, computer products distribution, automotive systems & components manufacturing, and most recently (the last seven years) in the nuclear energy sector. The entities served included Price Waterhouse, Oshawa Group, Magna, Linamar, InterTan (Radio Shack), Claridge (Charles Bronfman’s investment entity), CAE and Bruce Power. For four of these roles and for eleven years, he managed a series of business restructurings (strategic, operational and financial); all were completed successfully.
In 2005, Keith took on the role of Chief Financial Officer and Executive Vice President of Commercial Service at Bruce Power. This entity is a limited partnership that manages the 6 operating reactors and the refurbishment of the remaining 2 reactors. When all 8 become operational in Q4 of 2012, Bruce Power will be the largest nuclear site in the world. In his role, he is responsible for finance (accounting, reporting & treasury), supply chain, information technology, and power marketing. Keith also introduced and spearheaded the introduction of continuous improvement methodologies (‘Lean Concepts’) to the company.
At Linamar, he was CFO and Executive Vice President of Corporate Development, he lead the strategic development function, led the implementation of IFRS, the implementation of a new IT financial and a operations system, led the acquisition of 4 businesses including one public company that was privatized, completed over $400 million of revolving and long term financing. He also formulated a foreign exchange strategy that added approx. $60 million of value over 3 years.
At A.G. Simpson, he began as CFO in an entity that needed restructuring and within 2 years was promoted to CEO. Under his direction and using Lean concepts and good operational practices, plants were turned from operating losses to be profitable.
At Magna, Keith started in finance but was quickly promoted to Treasurer and then Executive Vice-President Finance and Administration of Cosma, Magna’s largest group (37 plants at the time) and was one of 3 executives responsible for managing the Cosma business. During those years Cosma built some of Magna’a largest and most technologically advanced factories during that company’s exceptional growth years and was in sound financial condition.